Successful retail businesses understand consumers respond not only to how valuable a product is, but also to its presentation. In fact, the favourable appearance of an item often sells it even if it’s unneeded or mediocre in quality. Displays not only showcase the goods for sale, they’re also an opportunity to present items in the most appealing light. Displays can be made any number of ways for any number of purposes, but here are a few of the most popular designs to spur your imagination.

Window Displays

Some stores make the mistake of skipping window displays. Customers looking through the panes of glass see a busy or otherwise unenticing shop. Develop a display that’s inspirational, one your clients would enjoy being a part of in real life. Use staged décor, like chairs, mannequins, lights, fabrics and food to create a diorama of your products in action, or create a mood using colour and light alone, with signage promoting your latest sale. The end result should always be attractive and inviting.

Floor Displays

Located inside the store, floor displays are another opportunity to showcase your products presented in the same way your customers would use them. Again, use decorative elements to build a scene using plenty of colours and flattering light; skip the fluorescents. Remember that guests may take the opportunity to interact with the display, touching mannequins or playing with props, so secure anything you don’t want handled or make it easy to play with or take the other items.

Another type of floor display is the end cap. You’ll recognize these displays in any market or grocery store at the end of every aisle. An end cap makes use of every square centimetre of space, setting up a promotion, sale or collection of new items for viewing by patrons turning the corner. Never leave the end of an aisle empty. Even if you don’t have product to place, dress it up for a professional and appealing look.

Quick tip: Clothing stores can make dressing rooms more inviting by using displays in the fitting room waiting area. Creating a place where customers can sit comfortably while queuing for a room (or waiting for a friend or girlfriend) definitely adds allure to any shop.

Table Displays

Table displays place goods close at hand, encouraging consumers to touch, try on and admire them. These are must-have options for purveyors of accessories and electronics most of all, though almost any retailer can make use of them. Use inexpensive décor, like picture frames and classic dishware that are appropriate for any season to stylize the area.

Remember, the decorative elements don’t have to relate to the goods. For instance, bracelets look lovely spilling over teacups, and a picture frame without the glass can hold a tablet for display. Just make sure not to overdress the space. Keep it pretty but clean, so your customers aren’t overwhelmed. Use décor sparingly and only to highlight your products.

Secure Displays

Not all retailers want their products in the open, as they’re ripe for theft. Any shop owner, especially jewellers, requiring locking displays must make the products look exceptionally luxurious and desirable since they’re out of reach. After security glass for protection, lighting is the most essential detail here. Warm, soft bulbs can make gemstones dazzle and metals gleam. Avoid the temptation to showcase glittering jewels in ornately designed display boxes. The products should take center stage and never compete with the presentation. Even so, a few well-placed pieces of décor can boost the appeal, such as loose pearls, oyster shells, formal gloves and other elegant props.

Displays are an essential element for any business hoping to attract customers, whether they’ve been in service for a week a decade. We can help you utilize these suggestions to create superior display layouts that encourage patrons not only to admire your stock but also to covet and buy it as well. Contact us to learn more today.

Window display photo credit to RubyGoes under cc 2.0